Search engine optimization (SEO) has emerged as a key strategy for companies trying to build a strong online presence in a digital environment. While many broad SEO tactics are available, local SEO ranking factors have a special and significant influence on local firms looking to attract nearby customers.

Local SEO has become even more crucial as smartphone and voice searches become more commonplace. Around 82% of people use search engines when looking for local companies online.

Google reports that “near me” searches have increased dramatically in recent years, leading to a day’s worth of retail visits. Thus, local SEO is helpful and crucial for businesses trying to increase foot traffic.

This article will discuss local SEO ranking factors that need to be remembered while planning an SEO strategy for your business. So don’t move anywhere and read the full article.

Local SEO Ranking Factors That Work

The factors considered by Google’s algorithm include proximity, relevance, and popularity. According to a Moz study, Google My Business signals (proximity, categories, keywords in business title, etc.) are the most significant local SEO ranking factors. 

Moreover, it suggests that firms must optimize local SEO to reach potential customers. Here, we share top local SEO ranking factors that, when implemented correctly in SEO strategy, give outstanding results to numerous businesses. Let’s check it out here!

1. Google My Business

First and foremost, Google My Business is a free product created by Google to connect people with nearby businesses through Google Maps. It is one of the most important local SEO ranking factors. Setting up your GMB listing is crucial to getting both Google and potential clients to notice your business. Having your business listed, verified, and managed is vital because GMB is one of the first things customers will see when searching for a company on Google.

In addition, search algorithms analyze and determine where and how your business reaches local customers using GMB signals like proximity, contact details, categories, and updated content.

Above all, setting up, claiming, and verifying a company’s GMB listing is crucial. However, an extensive local SEO strategy will also work to optimize the listing for better visibility.

2. Online Reviews & Ratings

Before making a purchase, customers study the available information about a company. Positive online reviews support your company’s legitimacy, dependability, and trustworthiness. Hence, positive online reviews will influence local search ranking and greatly impact prospective customers’ decisions.

Businesses that receive favorable online reviews and ratings will improve their ranking. Local SEO ranking signals consider the number and quality of reviews generated for the business.

Google interprets a company’s sincere testimonials for its services. It ensures the client’s satisfaction with the goods and services offered. Additionally, because Google prioritizes its users, it will rank local search results for businesses with higher positive ratings. 

Therefore, local SEO encourages consumers to post favorable reviews and ratings on websites like Glassdoor, Google, and other platforms.

3. On-Page Elements

Several on-page variables need to be analyzed for local rankings of your website. Firstly, the use of pertinent keywords. Hence, to establish where your website belongs, Google will check for highly relevant keywords. The keyword is positioned in your page titles, content, and other website areas.

In addition, important information like name, address, and phone number (NAP) should be present on pages to help with on-page ranking considerations. Google uses this data to calculate crucial proximity factors that affect your rankings.

Above all, the mobile-friendliness of your website is another aspect of local SEO that influences on-page ranking. For local SERPs and user experience, your website must respond quickly on mobile devices. People are looking for nearby goods and services; optimizing your pages for local search can make it simpler for them to find you.

4. Backlink Analysis

Building authority for a local firm requires crucial backlinks for their websites to perform well. Local businesses should get links from authoritative, pertinent, and local websites. However, it can be difficult to get excellent backlinks, but it’s crucial to remember that quality always takes precedence over number when it comes to other websites connecting to yours.

Getting backlinks from reputable websites is essential for a website to rank on top of search results. The quantity of connecting domains, the relevance of the links, the anchor text, and domain authority are all local SEO ranking variables related to backlinks.

5. Distance from the Searcher’s Location

Google decides which search results should appear for certain searches based on several ranking factors, including the searcher’s vicinity. Since most mobile devices allow location searches and account for approximately two-thirds of all Google searches, your search results are likely to change often.

One crucial step businesses can take is to ensure they target their content to a local audience. It’s crucial to consider strategies to reach consumers based on their search behavior for service area businesses (SABs). 

Businesses can improve their local relevance and exposure through content optimization and local link development, which boosts their chances of appearing in pertinent search results and aids Google in understanding the context of their location.

6. Online References

Citations are excellent for publishing consistent information about a company online and gaining local backlinks from trustworthy and reputable websites. Searchers use directories and citations to locate goods and services and their contact information. Search engines use citations to validate critical data about a company.

NAP consistency is a crucial component of the local SEO ranking criteria. Ensure your company’s name, address, and phone number are included consistently throughout all directories and citations. 

7. Behavioral Indicators

Google uses several behavioral signals to determine the ranking order for local search results. Behavioral signals are activities that users in your audience take to show how they engage and interact with websites and local business listings. The most common observed user signals are as follows:

  • CTR, or click-through rate
  • Clicks to Action (Calls)
  • Social media check-in

Regular monitoring of behavioral indications must be required to improve the user experience for local search. You can raise the visibility of your local listing in search results and bring in more local clients by keeping an eye on these signals.

8. Community Landing Pages

Local landing pages are websites that have been created expressly to target readers who are in a specific region or geographic place. Above all, local landing pages are crucial for businesses that sell goods or offer services in several locations to connect with people there.

For example, a web development agency providing services in every American state will construct regional pages focusing on each key service area. By doing this, they will show up for potential customers who search locally for “Web Development Services + Location.”

9. Region Content Promotion

Creating and releasing content pertinent to your local neighborhood can greatly enhance your local rankings. Users enjoy interacting with brands on timely, relatable, and neighborhood-based themes. Moreover, local content can significantly raise a website’s position in local search results because search engines aim to deliver outstanding value to visitors.

Locally relevant blogs, news stories, videos, graphics, and event notices are all examples of local content. Hence, you may dramatically increase local visibility for your company by employing key phrases and location-based terms in the material to attract consumers and search engines.


In conclusion, your local search marketing journey continues after identifying the aspects and criteria influencing local SEO rankings. Local SEO is becoming increasingly important for brick-and-mortar stores and service-oriented businesses, so the sooner your company adopts it, the better.

As you can see from those above, local SEO ranking factors and local SEO are challenging for small businesses. For instance, you must adopt a systematic strategy to get the long-term benefits of local SEO.

Local SEO is the most potent and effective way to significantly boost the quantity and quality of leads and revenue your company receives from organic search. Contact one of our SEO consultants from Chicago to learn more about local search for your business today.

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